The APFC legend could almost be fiction. The fashion house passing as a home, the harem passing as a family, the lead designer who’s still attending middle school. The dream. The con. The end. APFC inhabits the same Asbury landscape as Elmore Leonard’s characters; taking equal measures of inspiration from Rudy Ray Moore’s Dolemite and Huggy Bear from Starsky & Hutch. Drawn to the underground and fancying themselves rogue entrepreneurs, the APFC label operates somewhere in the space between money laundering outfit, cult and driving school.
Our Custom Next Level cotton t-shirt is made of 100% soft 4oz combed ring-spun cotton. Featuring a moderate scoop neck line with tailored side seam and capped sleeves for a fitted, slimmer look. Fabric laundered for reduced shrinkage.
Small, Medium, Large, X-Large
Mix ex-Rolling Stones road manager Jo ‘Joe’ Times, Don King prison chauffeur Wentworth Otha Adams, former Con Funk Shun drummer Louis A. McCall Sr and a one-time steward of a coveted Jet Magazine delivery route. Combined they made for an Asbury Park late 60’s North Side table tennis success story. Coached by Bell Labs engineer EJ Ackerman and fueled with insurance money from a recently overturned Cadillac Fleetwood Brougham, the team participated in high stakes winner-take-all unsanctioned matches in international waters against teams from Cuba and Algeria. Rumanian General Secretary and noted ping pong enthusiast Nicolae Ceausescu was said to have attended in disguise.
Paved by Beverly ‘Bev’ Bender and Denise ‘Double D’ DeVito; they led a younger, more introspective generation of archers out of the Ramapo Mountains and into Asbury city. While the ethos was forged in those Northeastern Jersey weather beaten hills, they were tempered and reborn on the streets of Asbury Park as something like a precursor to Katniss Everdeen. Where the bowling and kung fu obsessed Bender and DeVito were aiming is anyone’s guess, perhaps part put on and part hustle. The alliance was sustained by their compensation as freelance sonic alchemists, sneaking into the Howard Johnson Panorama room to utilize as their after-hours laboratory. Past members included 1971 Via Copa Merengue Championship hopefuls Vernetta Bryant and Cass Cooney.
By 1971, Asbury Park, NJ, once a finalist for a Tree City USA distinction by the DEA, had succumbed to despair, laissez-faire and general malaise…putting a weighty lid on a city that once cooked up world changing talent. Enter Lee ‘Fort’ Lee. Already a living legend for his work at the Garden State Parkway’s Exit 102 toll booth; Lee channeled his talents for horse rustling, mountaineering and sailboat rigging into forming and coaching Asbury’s first tug of war club. Aiming to keep the kids off the streets, out of gangs and in the school house via the centuries old sport of tug of war. Lee, along with 1966 TWIF bronze medalist Nutley Jackson, forged a sporting society from which young Asbury men and women corkscrewing downward could ride the tug of war groove onwards and upwards.
Sometime between 1959 and 1963, a group of American ex-pats led by Dave Stoller brought the European native sport of road bicycle racing across the Atlantic, settling in Asbury Park for its level terrain and proximity to salt water. With 1933 Tour de Suisse program director Max Bulla on board, Stoller instilled the team with the credo of the Black Hebrew culture emanating from St. Kitts and declared the corner of Summerfield Ave and Main St, the center of the cycling spiritual universe. The famed SCC program producing 1969 Union Cycliste Internationale co-rookies of the year, twins Bumpy & Black Belt Jones. The Asbury biking gospel pedals on and their message endures – peace, salvation, love…and 100% kosher soul cycling.