The APFC legend could almost be fiction. The fashion house passing as a home, the harem passing as a family, the lead designer who’s still attending middle school. The dream. The con. The end. APFC inhabits the same Asbury landscape as Elmore Leonard’s characters; taking equal measures of inspiration from Rudy Ray Moore’s Dolemite and Huggy Bear from Starsky & Hutch. Drawn to the underground and fancying themselves rogue entrepreneurs, the APFC label operates somewhere in the space between money laundering outfit, cult and driving school.
Our Custom Next Level cotton t-shirt is made of 100% soft 4oz combed ring-spun cotton. Featuring a moderate scoop neck line with tailored side seam and capped sleeves for a fitted, slimmer look. Fabric laundered for reduced shrinkage.
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By 1971, Asbury Park, NJ, once a finalist for a Tree City USA distinction by the DEA, had succumbed to despair, laissez-faire and general malaise…putting a weighty lid on a city that once cooked up world changing talent. Enter Lee ‘Fort’ Lee. Already a living legend for his work at the Garden State Parkway’s Exit 102 toll booth; Lee channeled his talents for horse rustling, mountaineering and sailboat rigging into forming and coaching Asbury’s first tug of war club. Aiming to keep the kids off the streets, out of gangs and in the school house via the centuries old sport of tug of war. Lee, along with 1966 TWIF bronze medalist Nutley Jackson, forged a sporting society from which young Asbury men and women corkscrewing downward could ride the tug of war groove onwards and upwards.
The skee ball universe of Asbury Park circa 1972 was one of strangeness and disrepute. Enter sisters Gussie Solomon and Jean Kabatchnick. Leaving thriving careers; Solomon as a coat check girl at the renowned West Orange, NJ discotheque, The Mushroom Farm and Kabatchnick as one of Columbia Records most in-demand session drummers; they stitched together a skee ball sisterhood whose power was rarely eclipsed during its day. Born of beauty school rendezvous and squalid apartment circumstance; the society was the most exhaustive attempt thus far to unite and document the Asbury Park skee ball sphere and developed Jayne ‘Triple X’ Essex, who fashioned an exploding slice of skee ball boogie that unfortunately never found an audience outside the Palace Amusements mirror maze. Get reintroduced to the Ocean Ave Skee Ball Society; a boardwalk creation that clawed and threatened its way to Asbury crossover glory.
Fueled by the financial drippings of Neptune number runners and boosted by the next door neighbors of Hall of Fame coach Vince Lombardi, The Cookman Ave Kickball Club offered athletic asylum for a rising crop of rogue soul men, Pine Barrens vocal ensembles and federal witness protection program members. Helmed by a friendly consortium of hustlers, parole officers and former pee wee gridiron giants – this club, led by Dr. Jerry Allen, the godfather of the South Side of Toms River kickball scene, grabbed the Asbury kickball city title for three years running circa ’68-’70.
The formula was simple: Merge stolen horses from Monmouth Park and a jockey who might have been a fifth grader at Thurgood Marshall Elementary School – cross your fingers and pray for hay. Throw in a publicist, three disgruntled OTB operators, a salsa dance instructor and two race fixers and you’ve got the makings of a first rate equestrian team. The league producing Cleopatra Whyte, warrior horse woman of Asbury Park legend, who, aboard the chimerical steed, Ethiopian Flicka, rode to a fourth place finish at the 1970 FEI European Show Jumping Championships.