While the US halted the printing of the $10,000 bill and feet were mired in the mud of Woodstock, boxing mania swept through the West Side of Asbury. The son of a prominent Nicaraguan lawn service manager, Jose ‘Joey Blades’ Jardena was an obvious target when Sandinista rebels hijacked a San Carlos bound flight from Teterboro, NJ in April of 1969, ultimately putting numerous rounds through the budding boxing impresario’s body. After several years and as many surgeries, he would break ground in founding and forming Asbury Park’s first boxing institute. These (mostly) child pugilists, whether fastidiously trained or shockingly green, included 10-year-old Institute member Irv Abramson, who, fighting under the moniker ‘Kid Moskovitz’ earned a shot for the Super Mini Flyweight belt at the 1973 Parve Championships held at the Red Bank Armory in July of that year.
Our custom Bella + Canvas cotton t-shirt is made of soft 4.2oz. 100% ringspun cotton fabric and features a slim fitting, tailored side seam and slightly higher sleeves than the standard cotton t-shirts, and significantly softer.
Color: Heathered Navy
Small, Medium, Large, X-Large
Paved by Beverly ‘Bev’ Bender and Denise ‘Double D’ DeVito; they led a younger, more introspective generation of archers out of the Ramapo Mountains and into Asbury city. While the ethos was forged in those Northeastern Jersey weather beaten hills, they were tempered and reborn on the streets of Asbury Park as something like a precursor to Katniss Everdeen. Where the bowling and kung fu obsessed Bender and DeVito were aiming is anyone’s guess, perhaps part put on and part hustle. The alliance was sustained by their compensation as freelance sonic alchemists, sneaking into the Howard Johnson Panorama room to utilize as their after-hours laboratory. Past members included 1971 Via Copa Merengue Championship hopefuls Vernetta Bryant and Cass Cooney.
Sometime between 1959 and 1963, a group of American ex-pats led by Dave Stoller brought the European native sport of road bicycle racing across the Atlantic, settling in Asbury Park for its level terrain and proximity to salt water. With 1933 Tour de Suisse program director Max Bulla on board, Stoller instilled the team with the credo of the Black Hebrew culture emanating from St. Kitts and declared the corner of Summerfield Ave and Main St, the center of the cycling spiritual universe. The famed SCC program producing 1969 Union Cycliste Internationale co-rookies of the year, twins Bumpy & Black Belt Jones. The Asbury biking gospel pedals on and their message endures – peace, salvation, love…and 100% kosher soul cycling.
Having been rejected from both the Long Branch Speedway and Wall Stadium, this fruity blend of Monte Carlo pool boys, Deal Lake lifeguards, second deck cruise ship karaoke contestants, armchair drag racers and double-dutch runner ups were led by Akron, OH transplant and 1935 Soap Box Derby champion Maurice Bale Jr. With the team assembled at the intersection of Bond and Main Streets in Asbury Park, Bale declared it the gravity racing capital of the nation, even though there was less than a 2% gradient rise. The Bond St. Boxcar Racers were a fusion of its captain’s engineering genius and their limited economic means; utilizing left over balsa from the high school wood shop, stolen rod collars and borrowed steering wheels.
The APFC legend could almost be fiction. The fashion house passing as a home, the harem passing as a family, the lead designer who’s still attending middle school. The dream. The con. The end. APFC inhabits the same Asbury landscape as Elmore Leonard’s characters; taking equal measures of inspiration from Rudy Ray Moore’s Dolemite and Huggy Bear from Starsky & Hutch. Drawn to the underground and fancying themselves rogue entrepreneurs, the APFC label operates somewhere in the space between money laundering outfit, cult and driving school.