The APFC legend could almost be fiction. The fashion house passing as a home, the harem passing as a family, the lead designer who’s still attending middle school. The dream. The con. The end. APFC inhabits the same Asbury landscape as Elmore Leonard’s characters; taking equal measures of inspiration from Rudy Ray Moore’s Dolemite and Huggy Bear from Starsky & Hutch. Drawn to the underground and fancying themselves rogue entrepreneurs, the APFC label operates somewhere in the space between money laundering outfit, cult and driving school.
Our custom Bella + Canvas cotton t-shirt is made of soft 4.2oz. 100% ringspun cotton fabric and features a slim fitting, tailored side seam and slightly higher sleeves than the standard cotton t-shirts, and significantly softer.
Color: Dark Grey Heather
Small, Medium, Large, X-Large
By 1971, Asbury Park, NJ, once a finalist for a Tree City USA distinction by the DEA, had succumbed to despair, laissez-faire and general malaise…putting a weighty lid on a city that once cooked up world changing talent. Enter Lee ‘Fort’ Lee. Already a living legend for his work at the Garden State Parkway’s Exit 102 toll booth; Lee channeled his talents for horse rustling, mountaineering and sailboat rigging into forming and coaching Asbury’s first tug of war club. Aiming to keep the kids off the streets, out of gangs and in the school house via the centuries old sport of tug of war. Lee, along with 1966 TWIF bronze medalist Nutley Jackson, forged a sporting society from which young Asbury men and women corkscrewing downward could ride the tug of war groove onwards and upwards.
The formula was simple: Merge stolen horses from Monmouth Park and a jockey who might have been a fifth grader at Thurgood Marshall Elementary School – cross your fingers and pray for hay. Throw in a publicist, three disgruntled OTB operators, a salsa dance instructor and two race fixers and you’ve got the makings of a first rate equestrian team. The league producing Cleopatra Whyte, warrior horse woman of Asbury Park legend, who, aboard the chimerical steed, Ethiopian Flicka, rode to a fourth place finish at the 1970 FEI European Show Jumping Championships.
While the US halted the printing of the $10,000 bill and feet were mired in the mud of Woodstock, boxing mania swept through the West Side of Asbury. The son of a prominent Nicaraguan lawn service manager, Jose ‘Joey Blades’ Jardena was an obvious target when Sandinista rebels hijacked a San Carlos bound flight from Teterboro, NJ in April of 1969, ultimately putting numerous rounds through the budding boxing impresario’s body. After several years and as many surgeries, he would break ground in founding and forming Asbury Park’s first boxing institute. These (mostly) child pugilists, whether fastidiously trained or shockingly green, included 10-year-old Institute member Irv Abramson, who, fighting under the moniker ‘Kid Moskovitz’ earned a shot for the Super Mini Flyweight belt at the 1973 Parve Championships held at the Red Bank Armory in July of that year.
“It’s not too far back off the highway, not so long a ride…” – Chuck Berry
Asbury Park. From glory days to lost city to present day renaissance; music is embedded in its DNA. Whether straight up rock, big band, ethno groove, punk, primitive percussion or 80’s library music. It surrounds Asbury in its sleep; inspiring those who create & perform here to translate those dreams & make them a reality. There’s always swingin, swaying & records playing. A place where loneliness & frustrations can melt away. Legendary since its inception. As will be this tee.