The APFC legend could almost be fiction. The fashion house passing as a home, the harem passing as a family, the lead designer who’s still attending middle school. The dream. The con. The end. APFC inhabits the same Asbury landscape as Elmore Leonard’s characters; taking equal measures of inspiration from Rudy Ray Moore’s Dolemite and Huggy Bear from Starsky & Hutch. Drawn to the underground and fancying themselves rogue entrepreneurs, the APFC label operates somewhere in the space between money laundering outfit, cult and driving school.
Our Custom Next Level cotton t-shirt is made of 100% soft 4oz combed ring-spun cotton. Featuring a moderate scoop neck line with tailored side seam and capped sleeves for a fitted, slimmer look. Fabric laundered for reduced shrinkage.
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Mix ex-Rolling Stones road manager Jo ‘Joe’ Times, Don King prison chauffeur Wentworth Otha Adams, former Con Funk Shun drummer Louis A. McCall Sr and a one-time steward of a coveted Jet Magazine delivery route. Combined they made for an Asbury Park late 60’s North Side table tennis success story. Coached by Bell Labs engineer EJ Ackerman and fueled with insurance money from a recently overturned Cadillac Fleetwood Brougham, the team participated in high stakes winner-take-all unsanctioned matches in international waters against teams from Cuba and Algeria. Rumanian General Secretary and noted ping pong enthusiast Nicolae Ceausescu was said to have attended in disguise.
While the US halted the printing of the $10,000 bill and feet were mired in the mud of Woodstock, boxing mania swept through the West Side of Asbury. The son of a prominent Nicaraguan lawn service manager, Jose ‘Joey Blades’ Jardena was an obvious target when Sandinista rebels hijacked a San Carlos bound flight from Teterboro, NJ in April of 1969, ultimately putting numerous rounds through the budding boxing impresario’s body. After several years and as many surgeries, he would break ground in founding and forming Asbury Park’s first boxing institute. These (mostly) child pugilists, whether fastidiously trained or shockingly green, included 10-year-old Institute member Irv Abramson, who, fighting under the moniker ‘Kid Moskovitz’ earned a shot for the Super Mini Flyweight belt at the 1973 Parve Championships held at the Red Bank Armory in July of that year.
Fueled by the financial drippings of Neptune number runners and boosted by the next door neighbors of Hall of Fame coach Vince Lombardi, The Cookman Ave Kickball Club offered athletic asylum for a rising crop of rogue soul men, Pine Barrens vocal ensembles and federal witness protection program members. Helmed by a friendly consortium of hustlers, parole officers and former pee wee gridiron giants – this club, led by Dr. Jerry Allen, the godfather of the South Side of Toms River kickball scene, grabbed the Asbury kickball city title for three years running circa ’68-’70.
Paved by Beverly ‘Bev’ Bender and Denise ‘Double D’ DeVito; they led a younger, more introspective generation of archers out of the Ramapo Mountains and into Asbury city. While the ethos was forged in those Northeastern Jersey weather beaten hills, they were tempered and reborn on the streets of Asbury Park as something like a precursor to Katniss Everdeen. Where the bowling and kung fu obsessed Bender and DeVito were aiming is anyone’s guess, perhaps part put on and part hustle. The alliance was sustained by their compensation as freelance sonic alchemists, sneaking into the Howard Johnson Panorama room to utilize as their after-hours laboratory. Past members included 1971 Via Copa Merengue Championship hopefuls Vernetta Bryant and Cass Cooney.